According to the officials of Maruti Suzuki, it is quite tough to launch an EV under Rs 10 Lakh and therefore they have no plan in manufacturing an EV for the time being.
They will launch their EV after other brands successfully launch their EVs, Toyota has decided to launch 30 EVs globally.
But they have shown no interest in the Indian market and Honda thinks India is not ready for EVs yet and that’s why they are in no haste of launching an EV in India.
But Mahindra and Mahindra have totally different plans and Mahindra and Mahindra have set a target to sell 2 Lakh EVs by the year 2027. With this, on 15th August 2022, Mahindra launched 5 very good-looking fully Electric SUVs.
Mahindra amused all the Indians because no one thought of Mahindra launching so many EVs in a span of 4 years.
Since Mahindra doesn’t have any EV product at this point in time and it looks like the EV segment is very new to the Mahindra and Mahindra.
The EV designs shown by Mahindra are better than many international EVs.
Many good EVs have no answer to these designs. All of their EV models get fit on the same skateboard platform.
Regardless of their length and width and in the end, we will understand why brands like Toyota have decided to launch an EV in India
only after India becomes totally EV Oriented.
But this will create some excellent opportunities for the Indian brands, first of all, we should understand Mahindra is not as new in the EV segment as we all think.
Mahindra and Mahindra launched its first Electric Vehicle in the year 1999 itself. Which was a three-wheeler, they have named this vehicle ‘Bijlee‘.
And this vehicle was launched as a last-mile connectivity solution.
First of all, it was deployed around the Connaught Place region in New Delhi. Later on, various variants of Bijlee were also visible on the trek of Shri Mata Vaishno Devi, Katra.
This was just the beginning, not any significant step. Mahindra entered in the EV market properly when it acquired Reva, India’s first fully Electric car company.
Reva was started in the year 1994 but they manufactured their first two-seater car in the year 2001.
Mahindra acquired this company in the year 2010 and changed the name of the company to Mahindra Reva and after some time the new company launched an EV with the name ‘E2O’.
Which was based on Reva and was available with Lithium-ion batteries afterward Mahindra changed the name of this subsidiary to Mahindra Electric in the year 2016, under which Mahindra E-Varito was launched
And some commercial vans and some other Vehicles were also launched. Apart from mass market products Mahindra also acquired Pininfarina in the year 2015, which was an Italian design firm.
And Mahindra converted it into a hyper car maker with its heavy investments, they also launched an EV in the year 2019.
Mahindra also started taking part in Formula-E racing in 2014, due to this Mahindra became one of the ten founding members of Formula-E.
The story of Mahindra Electric Vehicles which you have seen till now shows us that Mahindra has ample experience to enter into the EV Market and that’s why when Mahindra decided to launch its fully subsidiary EV brand.
Then Mahindra received an Investment of Rs 2000 Crores from British International Investment.
Mahindra has developed a platform named INGLO, which stands for India Global, Mahindra itself has fully developed this platform in-house.
And if we compare this platform with any international brand then there is no difference between this platform and the platforms used by other brands.
At least Visually the length and width of this platform can be increased or decreased, due to this Mahindra and Mahindra get enough flexibility and they can use it for the EVs which are arch Rivals to Hyundai’s Creta and Toyota’s Fortuner.
Many brands are using these platforms designed like skateboards but this is extremely beneficial to Mahindra.
For example, Toyota and Honda have made a budget of around 40-50 Billion Dollars to launch their EVs but Mahindra and Mahindra has only promised a budget of $ 1 Billion for the development of its EVs.
They are going to launch 30 different EVs, they would also use many different power trains. Still, I would say Mahindra is known in the market for its cost-effectiveness.
Which they have continued since the launch of their first Scorpio SUV. This is also visible with these EVs. The batteries used by Mahindra in these EVs are also based on advanced technologies.
The architecture of these batteries will be blade and prismatic. This will enhance the charge cycle of the batteries. And also, the safety of the batteries. These batteries will use chemicals like Lithium, Iron, and Phosphates. Instead of vastly used Lithium-ion Mahindra has also announced that these EVs will reach a speed of 100 KMPH in 5 seconds.
And will provide a range of up to 450 Km, Mahindra has developed this platform on its own. But some of the major components which are used in this platform like batteries and motors would be sourced from Volkswagen.
The two reasons told by Mahindra behind this includes a reduction in the R&D costs and the undelayed launch of its EVs by using the parts of Volkswagen.
When Mahindra revealed all these EVs on 15th August, which have top engineering and designs.
The fast-changing designs of Mahindra vehicles are visible to all of us. The designs are also improving gradually. Which is going on since the launch of the Mahindra XUV 300. But no one expected this level of detailing from Mahindra.
The credit for Mahindra-born EV designs goes to Mahindra Advanced Design Europe, which is situated in Oxford city of UK. This design firm developed the design of the outer bodies of these EVs in around 15 months.
This is a respectable duration for a completely new brand. A team of 30 people is working in this design firm is working under Cosimo Amadei. Who is a veteran designer and has also worked for TATA in the past.
The born EVs are getting designed in Europe while the XUV-based EVs are getting designed under Pratap Bose, who is the design head of Mahindra. And has also remained the design head at TATA Motors.
Now, we have understood how Mahindra is able to design such advanced EVs. Now we will understand why Mahindra thinks that it can become an EV leader in the Indian market and that too in a very less time.
There are a lot of solid reasons behind this thinking of Mahindra.
The first reason among those is the dull competition. Recently we can observe that foreign brands are not confident in the Indian EV market like Tesla has ultimately denied entering the Indian market.
Tesla is indulged in expensive cars but the Japanese brands which are active in India for many years are also on the same train.
If we talk about Toyota, then they believe that EVs are not the sole option for reducing the carbon emissions in India and I think with this Toyota is signaling toward their hybrid technology because Toyota has invested a lot in this technology and Toyota wants to continue this technology in many nations.
But when they were asked that the Indian government is heavily biased toward the battery electric vehicle in spite of other good technologies, then Toyota answered that if India becomes completely EV Oriented only then they will launch their EVs in India.
So, they are waiting for any other brand to set up the EV market, and then Toyota will launch its products in India but Toyota has decided to launch 30 EVs worldwide by the year 2030. And for that, they are investing 35 Billion Dollars but India is not at all on their list.
Similarly, Honda is acting too lazy for the launch of EVs in India. And we have not heard any announcement from them regarding EVs in India but Honda is spending 40 Billion USD to launch their 30 EVs internationally. And if we talk about Maruti Suzuki which is a leading brand in India.
Then they said that it is pretty impossible to launch an EV inside INR 10 Lacs in India because the batteries are very expensive and they cannot limit their profits.
Maruti Suzuki is right in their statements but this provides an edge to brands like Mahindra. The statement given by Maruti is not wrong.
The image of Maruti in India is of a small car maker, people look at Maruti Suzuki as an economical car maker and expects cheaper and small cars from Maruti Suzuki.
It is not at all like Maruti Suzuki has never tried of developing bigger cars. They launched Grand Vitara and Kizashi but both of these failed in the Indian market.
Mahindra is regularly able to do what Maruti Suzuki is not.
Mahindra has continuously launched cars in the price range of 15-25 Lacs Rupees in the Indian market and as we know the cost of manufacturing of EVs is exceptionally high, so Mahindra can take advantage of this.
I personally feel that Mahindra and TATA will lead the EV market in India. As I have already explained the stand taken by the Japanese brands. But Chinese and Korean brands can also give tough competition to the Indian brands in the near future because Hyundai is present with its Kona and Kia with its luxury EVs in India.
And MG is selling its ZS EV for quite a long time, if you have enjoyed reading this article bookmarks our website and share your thoughts on this in the comment box.